How much television do you think you watch? No, honestly, how much? And how much time do you give to other screens—your mobile phone, your tablet, and whatever it is you use to watch Netflix? A brand new study from Nielsen suggests that it is a lot. A heap. A ton. Way more than you would guess, I’m sure. Let me walk through some of the most interesting findings.
Even while we hear so much about Netflix and podcasting and other new forms of media consumption, radio and television remain dominant. That said, smartphones and PCs are racing up behind them and, presumably, will someday displace them.
Next we see how adults spend their time today. Tally it up and you see that the average American adult (and I’ll presume Canadians are not too different) currently spends 10 hours and 39 minutes each day consuming media. This represents an amazing 1-hour jump from just a year ago. Television consumes the biggest portion of the day at 4 hours and 31 minutes. Radio is just behind it at nearly 2 hours and coming in third is the smartphone with a showing of 1 hour and 39 minutes.
Here we see how many households have access to the various media possibilities. 94% of households have a high definition television, 81% have a smartphone, and so on. We have many options when it comes to consuming media.